Welcome To The Blog

Congratulations on making the choice to build a new website.  Doing some research on what it takes to build a website shows you are a smart person.  This blog is dedicated to tips and tricks to make your website creation process go smoothly.  If are making a new website, or relaunching your old website, you will find this blog has the tips and hints you are looking for. 

How To Write A Great About Me Page

The hardest part about writing is getting words on the paper.  The About Me page is definitely a very difficult page to create content for.

In order to speed up the About Me page creation I set about finding a formula anyone can use to make a page that can work for them.

This about me will work for 95%+ of users out there.  Feel free to alter or edit the formula for your personal needs.

The basic premise is that you can answer all these questions and string them together into a few paragraphs.

Answer these questions and follow these instructions to make a great About Me page:

  • Who are you?  Clearly state your name and/or your company.  ”    Who are you – your name / relationship to the company “My name is X and I am the proud owner of Z”
  • Explain what you do.  Present what you do clearly, without a lot of lingo.  A grade-schooler or Jr. High school kid should understand it.
  • Who is this page for?  Be super clear who your audience is.
  • How are you different and better?  Again steer clear of lingo.  Children should be able to understand what you are saying.
  • Why do you do this?  Insert a few sentences about your passion for the service you offer.  What makes you want to offer this product or service?  Make a real emotional connection with your reader here.
  • Make an appearance.  Show yourself!  Present a great picture of yourself and your business.  A video and a list of preferred ways to connect with you are also a great idea.  Your customers want to connect with you.  Give them a way to begin relating to you and your company.
  • Start a conversation.  When someone gets to the bottom of your About Me page, don’t let the reader hit a wall.  Give them a link, or a contact form, or a way to buy something.  Don’t make your reader click thru other menus to get to your store or service.  Make it easy on them!

These steps are both simple and difficult.  Ask friends and family for help.  Make something up to get started!  When you invest in business cards and other print collateral, get a few pictures taken for your website as well!

Does SEO Really Work?

 

You pay for SEO, that is search engine optimization. to make sure you are doing everything you can for a natural organic ranking.  So that when people type your keywords into a search engine, your website is displayed.  You need to understand the process takes time.  You need to understand that taking shortcuts can penalize your company.  You need to understand that SEO is not a replacement for marketing.

You need to think of SEO as doing what you can, in order to make sure you are indexed and displayed by search engines.

After you have a website has proper SEO, then you can start learning about SEM.  Search Engine Marketing.  This is when you play the games for rankings.  SEM is when you play for market share.  Don’t confuse SEM and SEO.  They both go together, but they accomplish different things.

Want to find out if an SEO plan will be able to help you?  Give me a call at 920-889-0685 or contact me via email, and I will discuss the realities of your situation with you.

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